As the servers of America's favorite burger, Burger King is introducing the left-handed whopper to give Americans another chance to have it their way.
"We have always been proud of the fact that we offer 1,024 ways to order our flagship Whopper sandwich. Now we are offering 1,025 ways," Jim Watkins, senior vice president for marketing for Burger King corporation said in a press release.
The burger will still feature the lettuce, tomato, onion, pickles, mayonnaise, ketchup and 4-ounce meat patty, but the condiments have been rotated 180 degrees, skewing the weight to the left. The change will prevent the condiments from falling out the right side of the bun when held in the left hand.
"I hate it when the condiments fall out," said Audrey Barnette, a left-handed sophomore in music education. "This should make lunch much less messy."
Burger King estimates that 13 percent of the U.S. population is left-handed, thus making them one of the most overlooked minority consumer groups. In many ways, left-handed people are forced to get along in a dominantly right-handed world. For example, desks in classrooms and lecture halls are made primarily for right-handed people.
"You never have anywhere to put your elbow," Eric Hobbs, left-handed freshman in accounting, said.
Additionally, left-handed people have problems with can openers, scissors and turnstiles.
For now, Burger King's left-handed Whopper will only be available in the U.S., but it will soon be offered in other places with large left-handed populations such as Australia and Germany.
The Burger King Corporation and franchisees have more than 9500 restaurants in all 50 states. For the 2008 Fiscal year, the corporation reported $9.8 billion in sales.